Thursday, October 17, 2013

30 Ideas in 30 Days: #10 Blackmail Yourself

30 Ideas in 30 Days

A key to the Better Block concept is how you get the word out. Hear a bit more about how we went about blackmailing ourselves to get results for our downtown.

Poster for Better Block Middlesborough. Credit: Discover Downtown Middlesboro.

Idea #10: Blackmail Yourself

We take this cue from Jason Roberts himself, progenitor of the Better Block movement. In minute 17:30 of his TEDxOU talk, Jason explains the need to "Blackmail Yourself" by publishing the name and date of an event well in advance. Otherwise, folks feel prone to back out. We're thankful to CommunityMatters for helping us to get focused and blackmail ourselves months ago through their Successful Communities Contest. And, yes, Middlesborough was a resounding winner. Check out the video from the master himself. Other communities take note - contest or not, the best time to blackmail yourself is today!



Better Block Middlesborough was held from October 25-27, 2013, in Middlesborough, Kentucky. To help with planning for future events like this, please consider making a donation today!

Managing the Event

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