Friday, October 18, 2013

30 Ideas in 30 Days: #9 Sidewalk Stencils and Signs

30 Ideas in 30 Days

Here are some clever ideas about how to get the word out about your event in the actual place that the event is occurring.


Idea #9: Sidewalk Stencils and Signs

Given that temporary interventions are rooted in their place, it is only natural then to use that place to promote your event. Yard signs are a cheap and effective tool to use. Keep it simple. Just include the name and date of the event, and some way people can find more information. A catchy graphic that grabs the attention of people will help to finish your sign off.

Sidewalk stencils hold great promise promoting the event and as a semi-permanent to permanent improvement. Candy Chang has a wonderful project in New Orleans titled "It's Good to be Here." These words are display in an arc and strategically positioned on sidewalks, in front of stores, and in other unexpected places. The technical process of creating the stencil involved getting a high durability cardboard. Printing out the letters to be stenciled using a large format printer. Then overlaying the paper the letters is printed on over the cardboard and cutting out letters with an exacto knife. And, presto! You have your sidewalk stencil.

"It's Good to be Here" stencil and creator. Credit: Candy Chang.
A fairly elaborate stencil promoted the Better Block Norfolk event.

Stencil from Better Block Norfolk. Credit: kombuchick!



Better Block Middlesborough was held from October 25-27, 2013, in Middlesborough, Kentucky. To help with planning for future events like this, please consider making a donation today!

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2 comments:

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