30 Ideas in 30 Days
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| In this example of pre-vitalization, a neighborhood was named the Bishop Arts District by painting a sign on a wall. Sure enough the artists followed. Credit: Jason Roberts, TEDxOU. |
The pre-vitalization tactic is used to temporarily activate a previously inactive, underutilized parcel of land. Food, art, and retail uses all can be brought together at a single location. Revenue is generated for the land owner/developer, and the community's awareness is raised about long-term potential. Community building occurs while supporting local entrepreneurs.
Specific sues to consider are public markets, art exhibitions and studios, community festivals, beer gardens, micro-retail opportunities, flea markets, and other temporary programs.
This tactic was used in 2007 with the Hercules Market in Hercules, CA; and again by City Point Developers at Brooklyn's Dekalb Market. This approach is described in more detail with photographs in the Tactical Urbanism Manual, vol. 2.
Better Block Middlesborough was held from October 25-27, 2013, in Middlesborough, Kentucky. To help with planning for future events like this, please consider making a donation today!
Managing the Event
- #1: Think Incrementally
- #2: Build a Better Block
- #3: Encourage Public Participation
- #4: Temporary to Permanent
- #5: Pre-Vitalization
- #6: Leverage the Power of the Crowd
- #7: Raise the Funds You'll Need
- #8: The Strength of Main Street
- #9: Sidewalk Stencils and Signs
- #10: Blackmail Yourself
Welcoming People
- #11 The Power of 10
- #12 Walk [Your City]
- #13 Mobile Vendors
- #14 Food Trucks and Carts
- #15 Plant Trees
- #16 Cover Up Blank Walls
- #17 Free Library
- #18 Pop-up Parks
- #19 Pop-Up Shops
- #20 Temporary Improvements Encourage Historic Preservation Planning
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